After earning an MS in translation technology at UCL and a master’s in marketing management at LUISS, Benedetta Zamagni joined the localization industry as an account manager. As a natural-born geek, her interest quickly shifted toward process automation and applied machine learning, first by building a parser for lead generation, and then a classifier for translators’ résumés. Benedetta now combines her knowledge of technologies with creative marketing, leading Translated’s content strategy for what concerns products.