Charlotte Cole is the director of content at Farfetch. During her seven years at Farfetch, she has built the localization team from a small freelance outfit producing content in two languages, to a 100-strong team covering 13 languages for the entire Farfetch platform. Moving from a startup to a public company saw the team innovate through the use of in-house technology and the onboarding of best-in-class external providers. Charlotte now plans to evolve this team into its next phase: becoming the best provider of global content within the retail industry. She has a background in French and Italian linguistics, literature, content production and orginally started her career as an editorial writer before making the move into retail, where she found her real passion for operations and content management.
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