Daniel Sullivan is a veteran in the localization industry, having led translation technology and international content teams at four companies and across a diverse set of business verticals. His most recent roles have focused on making localization more of a strategic part of business from a performance perspective, and bridging the gap between straight translation and more nuanced copywriting and transcreative endeavors. Daniel is currently a senior leader in the growth organization at Shopify and oversees a high-impact team that includes programs, enablement, R&D, and analytics, which supports a broad spectrum of teams spearheading international expansion across the entire company.