Frederik R. Pedersen cofounded EasyTranslate in 2010 at the age of 21 with his close friend Peter Laadegaard. Since 2020, Frederik has served as the sole CEO of EasyTranslate and successfully transformed the former service company into a software-as-a-service company. He has been the main driver for pivoting the business model from a sales-led growth to a product-led growth approach to increase the autonomy of customers. In addition to the goal of empowering customers to unfold their global potential, Frederik strongly believes in the power of generative AI. Always at the forefront of innovation, he leveraged cutting-edge AI technology to challenge the way we think about translation. Instead of translating from one language into another, Frederik sees the future of translation shifting toward directly creating content in different languages.