After more than 20 years in and around the digital world, Gaby Prado has dived deep in areas as diverse (but related) as digital design, user research, content strategy, information architecture, project management, conversion optimization for eCommerce, business process reengineering, change management, design methodologies, organization design and team building. She is currently working as an independent consultant focused on helping established companies and up-and-coming startups to embrace customer-centricity while having efficient processes and organization structure and culture. In long-term partnerships with her clients, Gaby provides master-level training, mentoring and daily support and guidance to create a solid omnichannel experience that exceeds their and their customers’ needs and expectations.