Garth O’Brien joined GoDaddy in March of 2015 and became the director and global head of search engine optimization (SEO). In this position he drives the GoDaddy global content strategy, optimizes social media channels in addition to providing organic traffic strategies. Garth began his digital marketing career in 2002 while practicing law. As the youngest attorney in the law firm he was tasked with learning and managing SEO and search engine marketing. Garth left the practice of law to pursue a full-time career in digital marketing. He ran the global search marketing program for a small technology company for several years and then worked as an SEO manager for MSN. Garth then joined Catalyst Digital owning the SEO programs for Hallmark, Chevron, IKEA USA, Xbox, Windows Phone and was one of four SEOs to support Microsoft.com.