Jaffee Lu serves as director of the translation and localization center at LeEco, a global tech company delivering world-class media and devices. As an avid advocator of localization best practices, he leads the globalization efforts for a global company with business in seven sectors. With six years of experience in the translation and localization industry, Jaffee is now serving as a member of the Localization Services Committee of the Translators Association of China. He graduated from Monterey Institute and is certified in conference interpretation and project management.