Jose Palomares is the director of localization at Coupa, a world-leading business spend management firm headquartered in San Mateo, California. Born and raised in Barcelona, Spain, his trajectory in the localization industry spans more than 20 years as a translator, technologist, executive, and entrepreneur. Jose brings his combined experience from the vendor and buyer sides, a lifelong interest in technology, and an outspoken attitude toward how to empower the globalization community. When he is not with his team localizing enterprise assets into 70+ locales, he relishes learning new things, photography, cooking, and not taking life too seriously.