Kathryn Hendricksen joined Hewlett-Packard in 2000 and has held numerous marketing leadership roles over the years. Her most recent stint is heading up the globalization function in the new Hewlett Packard Enterprise (HPE) that hit the market on November 1, 2015. Her primary goal is to drive translation and localization as a key strategy to deepen brand awareness for HPE in local markets, and help enable revenue generation during times of great change.