Luciana Vecchi

International Go-To-Market Effectiveness, Senior Manager
NetApp

Luciana Vecchi is a global business strategic thinker and doer at NetApp. She is an expert at building cross-functional and cross-cultural relationships as well as highly productive teams, and has extensive experience bringing the outside in by being the eyes, ears and voice of the international user in alignment with a company’s goals, investment plans and ultimately, global revenue growth. Luciana is driven by the complexity, value and impact of doing business globally via qualitative and quantitative data to develop and shape scalable strategies and execution to ensure international customer needs and cultural realities are met. She is also an untiring advocate for team efficiency and effectiveness as well as cross-functional partnerships to influence international return on investment and revenue growth.

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