Manuel Herranz has combined linguistics and engineering backgrounds from Manchester University and Oldham College of Technology. He has served as a mechanical engineer, quality assurance, and technical trainer at Ford’s Valencia plant, Giddings & Lewis/ThyssenKrupp in Liverpool, and Rolls Royce Industrial and Marine in Spain and Argentina, as well as a voiceover artist for the BBC and Granada TV. Manuel’s consultancy firm merged with the BI Corporation Japan in 1997, and he became a partner and technical director at the European subsidiary BI Europe in 2000. He revamped the European brand in 2005 as Pangeanic after a friendly buy-out. As a firm believer in language automation, Manuel became one of the TAUS founding members in Europe. He directed ISO qualification and rule-based and statistical machine translation implementation for patent work, winning a post-editing contract for the EU in 2007. Since 2009, Manuel has directed research and development for self-learning machine translation (the first “DIY”!), neural machine translation (Deep Adaptive), and now GenAI applied to translation workflows. His vision is that any language service provider, localization department, or translation client should be able to afford the technologies to change how our industry provides services.