Marcella Lage

Manager, Marketing Localization and Optimization

Red Hat

As the manager of marketing localization and optimization at Red Hat, Marcella Lage leads a dynamic team dedicated to crafting and executing impactful content localization strategies. She oversees a web data automation specialist and eight localization leads, guiding them in adapting Red Hat’s content to resonate with global audiences while ensuring cultural and linguistic precision. Her role encompasses not only program and project management but also optimizing global web content to enhance visibility, engage visitors, and drive conversion growth at scale. Leveraging deep expertise in localization and leadership, Marcella focuses on elevating user experiences across diverse markets, informed by market insights and a commitment to excellence in localized marketing content. Driven by a passion for delivering high-quality, culturally relevant content, she is committed to supporting the company’s global strategy and achieving outstanding results in content findability and user engagement.