Financial technologies shaped the career of Margarida Mendes da Maia and, in a certain way, her persona. She loves the challenge of innovating and finding creativity in the midst of something most people may take as too institutional. Margarida has been exposing herself to various experiences: helping to create and manage the first innovation hub with the Portuguese Regulatory Authorities (The Portugal FinLab); helping write the Portugal Fintech Report 2018, the most comprehensive overview of the Portuguese Fintech industry; investing as a venture capitalist in early stage Fintech startups (through BiG Start Ventures) and helping shape and implement the first investment account aggregator in Europe (BiG Total Banking). From project management, marketing, regulatory standards to innovation research, she has been focusing her efforts on the digital transformation of retail and investment banking.