Mari-Liis Muiste

Senior Digital Marketing Specialist - Localization

FedEx

Mari-Liis Muiste is an experienced localization specialist who has worked for Booking.com, Bugaboo, VSI and FedEx. Originally from Estonia, she has spent large proportion of her life in the United States and the Netherlands, which has prompted her interest in cultural aspects of localization. Due to her extensive experience in global organizations, she is skilled in positioning localization as a key stakeholder in digital strategy. She is interested in creating the best user experience for all customers regardless of the country they are from, and incorporating UX strategies in localization work.