Marina Ilyinykh is Bookmate’s localization manager. Since joining Bookmate nine months ago, she’s created an in-house localization process from scratch and now oversees four platforms in ten languages. Marina’s task is to improve product localizability and to work closely with Bookmate’s marketing department to provide translated content and cultural insight. Prior to Bookmate, she worked on localization in the gaming industry. Marina gives regular lectures about localization at Moscow Higher School of Economics.