Part linguist, part computer scientist and part psychotherapist, Mathias Maul founded The Content Shrinks to help organizations implement author-first workflows as the most effective means to plan, create, manage and measure reader-first content. He is passionate about debugging processes and people, tears down silos with bonsai scissors and enables his clients to establish work environments that make their content guys and gals more productive and happier, leading to measurably more effective content within and outside the organization. The Content Shrinks is a boutique agency for content therapy and corporate change. Its loosely-knit network of strong-minded professionals is available worldwide for on-premises and remote projects alike. Say hi!