Matthias Gutknecht is a business development manager at STAR AG. He is a subject matter expert on customer and product communications, marketing execution, communication logistics and knowledge management processes. Matthias has more than 25 years of experience in research, design, development, selling and deployment of knowledge and content management solutions and services. Before joining STAR AG he was in charge of developing the cross-media communications services offering for Xerox Services Europe. Matthias was engaged in many content and knowledge management business and technology consulting assignments and has developed the Xerox Services knowledge management offering in joint cooperation with Xerox Research Centre Europe in Grenoble and Xerox PARC (Palo Alto Research Center) USA. Before working for Xerox Matthias was a researcher in artificial intelligence, knowledge based systems and neural networks at the Zurich University AI Lab. He holds a PhD in economy and computer science from Zurich University.
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