Maxim Lobanov is a localization expert with over 15 years of experience in localization quality management, translator training and process development. For the past seven years, as Google’s quality manager first for Russian and then later Bulgarian, Czech, Greek, Hungarian, Romanian, Slovak and Ukrainian, he has led and driven efforts across localization vendors, marketing, public relations, engineering and sales teams to ensure that Google’s voice sounds natural and authentic for users in these markets. Maxim is also part of the Google quality evaluation (QE) taskforce, leading development of the linguistic side of QE. Additionally, he authored Google’s Style Training process for translators and reviewers. Prior to joining Google, Maxim spent nearly seven years with CBOSS, a leading telecommunications software development company. He holds degrees in philology and civil law.