Patricia Gómez Jurado is a global content strategy and localization leader with more than ten years of experience on both the corporate and localization provider sides. She currently works at King as head of content design and previously managed diverse teams of user experience (UX) writers, content strategists and localization specialists at eDreams Odigeo and Google. Patricia’s passion is building bridges between localization and UX writing in order to deliver great digital experiences to users.