Rahel Anne Bailie, chief knowledge officer for Scroll, runs the content strategy practice and consults for clients with serious content challenges. She believes that content must be technically fit-for-purpose as well as editorially sound to get the most out of content as a valuable business asset. Rahel blends techniques from multiple disciplines to develop content strategies that have business impact. She also teaches in the content strategy master’s program at FH-Joanneum, runs the meetup group Content, Seriously, and is working on her third industry book: Writing Content for a Structured Authoring Environment.
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