Rahel Anne Bailie

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Rahel Anne Bailie

Chief Knowledge Officer

Rahel Anne Bailie, chief knowledge officer for Scroll, runs the content strategy practice and consults for clients with serious content challenges. She believes that content must be technically fit-for-purpose as well as editorially sound to get the most out of content as a valuable business asset. Rahel blends techniques from multiple disciplines to develop content strategies that have business impact. She also teaches in the content strategy master’s program at FH-Joanneum, runs the meetup group Content, Seriously, and is working on her third industry book: Writing Content for a Structured Authoring Environment.

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