Rebecca Ray has focused on designing, testing, adapting and marketing software outside of the United States since 1980. She has managed worldwide product design, localization and marketing for successful products sold internationally by IBM, Netscape Communications, Remedy Systems, Symantec Corporation and Sun Microsystems. She is fluent in English, French and Spanish and proficient in Portuguese and Turkish. In her work at Common Sense Advisory, Rebecca’s primary focus is enterprise globalization, social media, multilingual SEO and global product development. Her other coverage areas include outsourcing, testing, multimedia localization and internationalization. A former Rotarian scholar and Silicon Valley veteran, Rebecca was most recently managing editor for the Localization Industry Standards Association. During her tenure, she oversaw all of the association’s research and publications. She also coauthored a book for global high-tech companies on doing business in the United States. Based in Turkey, she has lived and worked in Asia, Europe, the Middle East and Latin America for many years.
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