Ryan Webb has worked in digital advertising for over 20 years. During that time he’s improved the advertising and website performance of more than 400 companies including Mars, Allianz, Panasonic, Bose, Legoland and Grant Thornton. Ryan’s team improve the measurement and effectiveness of clients’ websites through analytics and conversion optimization. They are currently immersing themselves in the world of localization and working with a variety of groups across Welocalize to improve international digital content performance. Ryan regularly speaks at advertising and conversion and analytics events, sharing client stories and experiences.