Shane McCarthy is a development director for Electronic Arts with over 15 years of experience in localization project management. Working in games localization since 2008, his credits include FIFA, Mass Effect, Dragon Age, StarWars and Titanfall. He has also been responsible for accurate localization forecasting with partner studios as well as investigating the potential of culturalization for mobile titles in Asia. Prior to joining Electronic Arts, Shane managed localization programs in the life sciences and energy sectors for a global language services provider. He has a keen interest in the evolution of games localization and enjoys watching and playing Rugby.