A content strategist since long before they were called content strategists, Sheri McLeish helps clients effectively manage content across people, processes and technologies for digital transformation. With hands-on experiences as an editorial leader as well as a business strategy consultant, Sheri worked as a journalist, editor and managing research editor before serving as an analyst with Forrester Research, a content strategy manager with Thomson Reuters and her current role as an associate creative director with SapientRazorfish. Her specialties include insights and analysis, editorial strategy and operations, taxonomy, market and channel strategy, migration planning and support, optimization and emerging technologies.
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