Sonia Lu is a seasoned localization professional with decades of experience in the industry. She has a deep understanding of the intricacies involved in launching products globally and have successfully led complex programs such as expanding languages at scale. Her passion for advocating for localization and unraveling complex progress lead her to her role that builds a proper upstream engagement function to pave the way for better localization engagement and quality. As using AI to scale is becoming a focus, she is playing a key role in the localization organization to pave the way to build a scalable system with proper guardrails.