Sung Cho leads the localization operations at Amazon Seller Support group to enable Amazon global sellers to effectively process their business globally. Sung started his localization career as an internationalization engineer at Symantec and has been working in the localization industry for over twenty years. He has experiences both from the client side (Symantec, Microsoft, Amazon), and also from the vendor side (Lionbridge, Welocalize) throughout his career across multiple continents and countries.