Tarja Karjalainen is a localization specialist at HappyOrNot, the company responsible for creating the globally-recognizable ‘Smiley’ feedback system. She has hands-on experience from both vendor and client sides of the localization industry, originally as a freelance translator and later as lead for a team of localization professionals and user experience writers in the wearables industry. Currently Tarja is helping thousands of HappyOrNot clients on every continent gauge satisfaction of customers, staff and visitors in their own language. She is passionate about translation technology, agile localization and user experience.
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