Val Swisher

CEO
Content Rules, Inc.

Val Swisher is the CEO of Content Rules. Val helps companies solve complex content problems by analyzing their content and how it is created. She is a well-known expert in structured authoring, global content strategy, content development and terminology management. Val thinks that content should be easy to read, cost-effective to translate and efficient to manage. Her customers include industry giants such as Google, Cisco, GoPro, Facebook and Rockwell Automation. Her third book, Global Content Strategy: A Primer, was published in 2014 by XMLPress. When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

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