Val Swisher is the founder and CEO of Content Rules, an end-to-end content services provider helping customers plan and execute their global content strategy, create content in structured and non-structured environments, and prepare content for translation. She is a global content strategy thought leader and an expert in making source English content global-ready. In addition to running Content Rules, Val is on the executive board for Translators without Borders, where she is responsible for creating and running the simplified English program. Translators without Borders works with non-governmental organizations to provide critical, life-saving translations for humanitarian causes around the globe. She is also the coproducer of Information Development World and a featured presenter at many online and in-person events. Val’s third book, Global Content Strategy: A Primer, was published by XML Press in 2014.