Val Swisher enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her fourth book, The Personalization Paradox, was published in 2021 by XML Press. She is on the advisory board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found working on her latest quilt, and she also makes a mean hummus.