Wouter Maagdenberg started his first tech company during his BA studies at Erasmus University in 1996. He sold his former company, Calamares (Enterprise Video Content Management), to SDL in 2011. Wouter left his role as VP media worldwide at SDL in 2016 to start TXTOmedia. TXTOmedia technology transforms structured content into rich media in an automated way, procedures become interactive how-to videos on-the-fly. Wouter’s role combines product management with business development.