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Meet our keynote speaker at #LocWorld33, Jeffrey Towson

Jeffrey, you are our keynote speaker at LocWorld in Shenzhen. How would you like to introduce yourself to our audience? I’m a professor at Beijing University, and an expert on how Chinese consumers and competitors are disrupting global markets. I don’t know foreign policy, I don’t know politics, but I know that the entire Asian [...]

Meet our keynote speaker at #LocWorld32, Donald Cooper, MBA, CSP, HoF

Donald, your topic at LocWorld in Montreal is ‘The Business of Language...and the Language of Business...how to engage global customers, profitably!’ What will be a few of the key takeaways? I’m fascinated by the connection between language and culture. It is impossible to understand one without the other. We become what we speak. Your LocWorld [...]

What Should You Localize?

Guest post by: Don DePalma, Chief Strategist and Founder, CSA Research International markets represent major revenue opportunities around the world, but most companies support just a fraction of the languages they need to reach prospective customers. CSA Research’s data shows that global marketers need 14 specific languages to reach 90% of the world’s online opportunity. Those [...]

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