ADAPT, the Centre for Digital Content Technology, provides a partnership between academia and industry in the field of digital content technology, leading groundbreaking innovations in areas such as localization; social media analysis; multimodal interaction; intelligent content and media; and informal and formal learning. Funded by Science Foundation Ireland, the center is led out of Trinity College Dublin and combines the world-class expertise of researchers at Dublin City University, University College Dublin and Dublin Institute of Technology. ADAPT has significant commercial expertise, having generated seven spinout companies, multiple licenses and a large number of applied research collaborations. ADAPT works with companies to bridge research and technology to enhance commercial success.