Ji-Yan Wu from Centific won the 2025 Innovator of the Year – Europe Award at LocWorld’s 18th Process Innovation Challenge, held June 4, 2025 at LocWorld53 in Malmö, Sweden.
Ji-Yan’s innovation, “Smarter Video Localization with AI: Adapting On-Screen Content for Global Audiences” showed an easy to use video localization tool. Runner-up was Agustin Da Fieno Delucchi, Microsoft, with “ContextuAIlize: Automated Context for Effortless Localization.” Second runner-up was Henrique Cabral, Bureau Works, with “Bureau Works Free Flow Editor”.
On behalf of LocWorld and the Process Innovation Challenge, we would like to take this opportunity to recognize all finalists. This was an amazing final in front of a live PIC audience of over 350 attendees.
The PIC dragons were Sara Basile (XTM International), Johan Sporre (Ikea) and Cristina Anselmi (Consultant).
Marina Pantcheva (RWS), and Dave Ruane (Lion People Global) produced and hosted the event with support from Erika Jeffries (LocWorld). We would also like to thank Multilingual Magazine, LocWorld, Lion People Global, and RWS for supporting this event.
The innovators and innovations at the final of the PIC18 were:
- Henrique Cabral, Bureau Works, Bureau Works Free Flow Editor
- Elena Murgolo, Custom MT, Automatic Post-Editing for Terminology and Style in CAT Tools
- Gábor Ugray, memoQ – Agent M: Lights-On Project Automation with Agentic AI
- Bruno Bitter, Blackbird International Inc. (Blackbird.IO), Dynamic Adaptive Interoperability: Seamless, Automated XLIFF Conversion for Frictionless Content Exchange Across Enterprise Systems
- Ji-Yan Wu, Centific, Smarter Video Localization with AI: Adapting On-Screen Content for Global Audiences
- Agustin Da Fieno Delucchi, Microsoft, ContextuAIlize: Automated Context for Effortless Localization
Congratulations to all of our outstanding finalists on a competitive and entertaining competition as well as the 20 innovators who participated in the earlier 3cubed preliminary round!
Do you have a localization process or technology innovation for the PIC “stage”? Contact Dave Ruane or Erika Jeffries directly for information, and watch out for the CFP for our next event (LocWorld 54 – October 14-16, 2025 in Monterey, CA) which will be posted early July 2025.
