The Boom of Mobile Gaming and How to NOT Boom Your Operations

Track: Advanced Localization Management | AL8 |
同声传译 – Simultaneous Interpretation
Thursday, March 2, 2017, 3:45pm – 4:30pm
Held in: Hawaii
Philippe Cao - CSOFT International
Host: Katie Botkin

Game localization has played an important role in the localization industry for decades. As our mobile devices occupy more and more of our daily lives, the gaming industry landscape has also changed. As a result, we have seen an explosion of mobile games, which has accentuated the challenges of game localization. In this session we will review the economic growth and market spread of the mobile gaming industry and highlight the challenges that it brings to the localization process. Provided with an overview of the situation, we will go on to discuss how to adapt operations to ensure successful delivery.