Buy-side Colloquium: The Journey from Multiple Sources to Multiple Targets
Track: Inside Track | IN1 |
Special Registration Requirement, this is an extended session and will run until 10:30.
Thursday, October 27, 2016, 9:00am – 9:45am
Held in: Fontaine GH
Don DePalma - CSA Research
Arle Lommel - CSA Research
Global companies manage multiple streams of content that flow into dozens of languages – and back. In this buyer-only colloquium, independent market research firm Common Sense Advisory (CSA Research) analyzes the ever growing demand for information in more languages; which solutions enable companies to meet customer needs and expectations today; and which emerging technologies will enhance and accelerate the value of the source and target. We will review where machine technology, content enrichment, sophisticated analytics and other tools fit into these plans. From loss of control over the user experience to dealing with nonstandard languages, we will dissect the content challenges facing forward-thinking global organizations and present strategies based on primary research and data gleaned from surveys and in-depth interviews with hundreds of localization practitioners. Hop onboard this buyers-only colloquium, because localization teams that pick the right technologies could suddenly find themselves driving the content bus.
This session is limited to buyers only. Seating is limited and advanced registration is required. Please contact us to reserve your seat.