Buy-side Colloquium: What to Localize — How Much, How Deep?
Track: Inside Track | IN1 |
Special Registration Requirement, this is an extended session and will run until 10:30.
Thursday, October 15, 2015, 9:00am – 9:45am
Held in: Mission City Meeting Room 3
Don DePalma - CSA Research
Every commercial enterprise, government agency or non-governmental organization (NGO) that CSA Research interviews or advises regularly creates massive numbers of words, innumerable images and a bursting portfolio of audio and video files. Most organizations don’t have a strategy for processing, managing and transforming this content for information consumers. In this colloquium, we will focus on the hard decisions that these organizations must make about which content to translate, how deeply they should adapt this information for their customers and how they should prioritize support by country and language. The session draws on CSA Research’s decade-plus of interviews, surveys and consulting engagements to identify and assess the factors that companies should evaluate in developing their global content strategies. We will include a discussion of best practices, technology and alternatives that companies should consider in developing their plans. Registrants will be asked to complete a short survey two weeks before the session so that we can tailor the content to participants’ issues and questions.
This session is limited to buyers of translation services only. Seating is limited and advanced registration is required. Please contact us to reserve your seat.