Design and Language Barriers
Track: Global Web | GW5 |
Friday, October 16, 2015, 9:00am – 9:45am
Held in: Mission City Ballroom 5
Presenter:
Francesco Pugliano - eBay
Host: Lara Daly

In this presentation, we will touch upon the most frequent challenges and solutions when designing and localizing for mobile. We will show examples of text expansion, ellipsis, text reuse, concatenation and language plural and gender rules. We will also offer the solution to one of the most pressing issues with mobile — how to implement language plural and gender rules on Android and iOS.

Takeaways: Attendees will learn to design with language in mind, think about the global audience, the common pitfalls when localizing for mobile, and how to implement language plural and gender rules.