Dynamic Website Content: Is it Possible to Keep Multiple Multilanguage Sites in Sync?

Track: Global Web | GW6 |
Friday, October 16, 2015, 10:00am – 11:00am
Held in: Mission City Ballroom 5
Rick Redondo - Marketo 
Scott Yancey - Cloudwords
Host: Tuyen Ho

Digital content must be dynamic to keep consumers engaged. Localizing content across multiple in-language websites to keep messaging in sync is challenging — it’s easy to lose control of digital content destined for global markets. Marketo, a global leader in marketing automation software, overcame challenges associated with website quality, consistency and punctuality to achieve a website localization strategy that keeps its global sites dynamic, up-to-date and in sync. In this presentation, we will outline the roadblocks Marketo faced and how it has implemented an effective website localization workflow to keep multilanguage sites dynamic and engaging for multilingual audiences.