Engaging Global Audiences — From Content Creation to $ Conversion

Track: Global Business | GB4 |
Thursday, October 27, 2016, 4:30pm – 5:15pm
Held in: Fontaine EF
Presenters:
Katell Jentreau - Expedia Group 
Martin Schneekloth - RippleWorx 
Alison Strahan - Adobe 
Saroj Vohra - IBM
Moderator: Gráinne Maycock

Creating high-quality content is critical to content marketing success. Those involved in global release know that this source content is just the start of the journey to engaging global audiences. But what are the key areas from content creation to converting global audiences into advocates and customers, and where do translation and localization companies fit into a client’s global growth goals? In this session attendees will hear from panelists from Adobe, Cisco and IBM covering topics from content management system selection and translation management system connection, translation and transcreation and the business journey that involves engaging global audiences through content that matters and appeals.