Who the F..k is Jim? Recreating Google Speak across the Globe

Track: Advanced Localization Management | AL5 |
同声传译 – Simultaneous Interpretation
Thursday, March 2, 2017, 9:00am – 9:45am
Held in: Hawaii
Aeh Ratanavibhas - Google
Host: Ulrich Henes

Google Speak is a special language designed to convey Google’s values, culture and spirit. But it is just impossible to have one phrasing fit all. This is where the Google localization team steps in, to give Google Speak its unique local flavor for each language. Should we leave humor, amplify it or expunge it? Would polite instructions be ignored? What product name is a horribly offensive word in some parts of the world?