What does it mean when a company is globally ready and aware? In this presentation we will look at how important it is for a global company to be culturally respectful and authentic, as well as aware of and compliant to local regulations and requirements. We will talk about steps to raise global awareness within a company and show examples of where companies have gotten this right (and wrong). We will also look at how Microsoft has developed a program that emphasizes global readiness not only in their products, services and devices but also with their customers and partners.
Building the Case for Global Readiness