Localized Keywords and Search Engine Optimization

Home/Localized Keywords and Search Engine Optimization
We are monitoring the COVID-19 situation with concern for the well-being of all our LocWorld network. We plan to hold LocWorld42 Berlin and hope to see you there. Should your conference plans be impacted by travel restrictions, illness or health concerns, please rest assured that your registration fee will be fully refunded.
Localized Keywords and Search Engine Optimization
Track: Global Business | GB4B | SPLIT SESSION |
同声传译 – Simultaneous Interpretation
Tuesday, April 14, 2015, 3:15pm – 4:00pm
Held in: Paris Ballroom
Presenter:
Kara Warburton - Interverbum Technology
Host: Donna Parrish

Search engine optimization (SEO) is essential for the success of any business. SEO for global markets requires keyword “equivalents” for different locales, not “translated” keywords from the source locale. Further, organizing keywords into semantic hierarchies extends their use for faceted or directed search. Providing keyword support to content developers through prompting mechanisms ensures that content is SEO optimized from the start. These factors imply that developing and managing keywords is a form of knowledge management, not terminology management. In this presentation we propose a framework for a keyword management strategy to enable effective global SEO.