Localized Keywords and Search Engine Optimization

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Localized Keywords and Search Engine Optimization
Track: Global Business | GB4B | SPLIT SESSION |
同声传译 – Simultaneous Interpretation
Tuesday, April 14, 2015, 3:15pm – 4:00pm
Held in: Paris Ballroom
Kara Warburton - Interverbum Technology
Host: Donna Parrish

Search engine optimization (SEO) is essential for the success of any business. SEO for global markets requires keyword “equivalents” for different locales, not “translated” keywords from the source locale. Further, organizing keywords into semantic hierarchies extends their use for faceted or directed search. Providing keyword support to content developers through prompting mechanisms ensures that content is SEO optimized from the start. These factors imply that developing and managing keywords is a form of knowledge management, not terminology management. In this presentation we propose a framework for a keyword management strategy to enable effective global SEO.