Entering Emerging Markets: An LSP Perspective
Track: Global Business | GB5B | SPLIT SESSION |
同声传译 – Simultaneous Interpretation
Wednesday, April 15, 2015, 1:30am – 2:15am
Held in: Paris Ballroom
Ilya Mishchenko - EGO Translating Company
Host: Katie Botkin
In an increasingly competitive translation and localization market, it is only natural that larger language service providers (LSPs) strive to drive their sales across a wider scope of markets than the traditional ones, such as Western Europe and North America, and emerging economies present them with extensive growth possibilities as well as certain challenges. How does technology penetrate such markets? How does a client’s immaturity impact sales techniques and the decision-making process? In this presentation we will cover the issues encountered by one of the largest Eastern European LSPs while trying to enter other emerging markets.