In an increasingly competitive translation and localization market, it is only natural that larger language service providers (LSPs) strive to drive their sales across a wider scope of markets than the traditional ones, such as Western Europe and North America, and emerging economies present them with extensive growth possibilities as well as certain challenges. How does technology penetrate such markets? How does a client’s immaturity impact sales techniques and the decision-making process? In this presentation we will cover the issues encountered by one of the largest Eastern European LSPs while trying to enter other emerging markets.
Entering Emerging Markets: An LSP Perspective