Global Customer Experience: Trends and Challenges in Balancing Global Messaging and Local Relevancy

Track: Global Business | GB2 |
Thursday, October 15, 2015, 1:30pm – 2:15pm
Held in: Mission City Ballroom 5
Clint Poole - Lionbridge Technologies
Host: Manuela Noske

How are marketers managing campaigns across multiple markets and channels? Econsultancy, in partnership with Lionbridge, will share the results of a recent research survey that highlights trends, challenges and opportunities based on insights from global marketing professionals, consultancies and agencies. In this session, we will highlight the key takeaways from the research and spotlight solutions leading brands have implemented to address these challenges. Explore the importance of localization in maintaining a global brand, including how to prioritize your capabilities on a global scale to enhance the customer experience through an integrated mix of top quality language services with in-market knowledge, content production and global marketing services to remove barriers between the global and local stakeholders to increase speed to market.