Hacking the Localization Thinking into Startups

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Hacking the Localization Thinking into Startups
Track: Preconference | P02 |
Wednesday, June 6, 2018, 9:00am – 12:30pm 
Wednesday, June 6, 2018, 1:30pm – 5:00pm
Held in: Meeting Room 2
Presenters:
Christiane Bark - busuu 
Daniel Goldschmidt - Localization World, Ltd. 
Maria Kania - Translations.com 
Kevin O'Donnell - Nitro 
Oleksandr Pysaryuk - Achievers 
Martin Schneekloth - Haufe 
Cornelia Sittel - Salesforce

In this workshop, we will focus on localization in the context of any small, fast-growing startup-like company that is just entering or planning to expand further into new local markets. Participants will learn about things a startup needs to do early to prepare its product for global users. We will also focus on use cases from real life. There will be special guest appearances from experts who will share stories, expertise and answer questions. The following subjects will be covered:

  • Introduction into the world of startups (incubators, pitches, venture capital, growth, exit and so on)
  • Decision making: internationalization, localization, languages, what (and when) to localize the product and collaterals
  • Winning executive support
  • Enterprise readiness — is my company ready for localization? Is my company ready for the localization technologies and tools?
  • Setting up a localization function in a startup company
  • The importance of international product management
  • Preparing the product for localization even when there is no plan to localize
    • Hacking localization thinking into engineering and design
    • Using localization tools for user interface/user experience
  • Hacking localization with recruiting and localizing for local markets