Hacking the Localization Thinking into Startups - Busuu, LocWorld

Track: Preconference | P02 |
Wednesday, June 6, 2018, 9:00am – 12:30pm 
Wednesday, June 6, 2018, 1:30pm – 5:00pm
Held in: Meeting Room 2
Christiane Bark 
Daniel Goldschmidt - LocWorld 
Maria Kania - Translations.com 
Kevin O’Donnell 
Oleksandr Pysaryuk 
Martin Schneekloth - RippleWorx 
Cornelia Sittel - Salesforce.com

In this workshop, we will focus on localization in the context of any small, fast-growing startup-like company that is just entering or planning to expand further into new local markets. Participants will learn about things a startup needs to do early to prepare its product for global users. We will also focus on use cases from real life. There will be special guest appearances from experts who will share stories, expertise and answer questions. The following subjects will be covered:

  • Introduction into the world of startups (incubators, pitches, venture capital, growth, exit and so on)
  • Decision making: internationalization, localization, languages, what (and when) to localize the product and collaterals
  • Winning executive support
  • Enterprise readiness — is my company ready for localization? Is my company ready for the localization technologies and tools?
  • Setting up a localization function in a startup company
  • The importance of international product management
  • Preparing the product for localization even when there is no plan to localize
    • Hacking localization thinking into engineering and design
    • Using localization tools for user interface/user experience
  • Hacking localization with recruiting and localizing for local markets