How Wearables and IoT Are Reshaping Customer Engagement

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How Wearables and IoT Are Reshaping Customer Engagement
Track: Keynote | K1 |
Thursday, October 15, 2015, 10:30am – 12:00pm
Held in: Mission City Ballroom 5
Scott Amyx - Amyx+McKinsey

The rich, multimodality data collected across wearables and the Internet of Things (IoT) such as smart watches, jewelry, clothing, clip-ons, connected cars, smart homes, industrial things and so on, enable an intelligent ambient computing assistant, working symbiotically with your body area network and the broader IoT environmental sensors. From knowing when you are stressed and fatigued to what you’re interested in the moment, using multiple facets of artificial intelligence, we can start to automatically determine your context, reaction, interest and cognitive load. After all, understanding how we perceive things is often the driver to our decisions, behaviors, habits and attitudes. Implications are significant for sales, marketing, advertising, customer service, health care and entertainment, and may enable preserving your most important moments in the form of physiological signatures associated with your emotional highs.