Going to China: Linguistic Perspective

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Going to China: Linguistic Perspective
Track: Localization for Asia | LA8 |
同声传译 – Simultaneous Interpretation
Wednesday, April 15, 2015, 2:00pm – 2:45pm
Held in: Paris Ballroom
Presenter:
Andrey Moiseev
Host: Ulrich Henes

Successful companies often decide to expand beyond national borders. China is the natural choice for international growth, both as a country of origin and a dynamic market. However, building the international team and implementation of the parent’s company culture and processes is not an easy task. Usually a lot of translation and document adaptation is performed in a relatively short time. In this presentation we will discuss common challenges and possible solutions.