Localization for Startups: Introduction

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We are now able to officially announce that LocWorld42 Berlin is canceled. At the same time, we are excited to announce that LocWorldWide42 is coming to a computer near you! That’s right, a physically-distanced version of LocWorld, bringing the best parts you’ve enjoyed and valued at past LocWorlds, accessible online from wherever you are based these days.
When: July 28-30, 2020
What: A virtual LocWorld, complete with a preconference day, tracks of sessions, an exhibit hall, sponsorships and networking opportunities.
What you need to do: Mark your calendar and watch this space for more information coming soon! And, stay healthy.
Localization for Startups: Introduction
Track: Preconference | P12 |
Wednesday, October 14, 2015, 6:00pm – 9:30pm
Held in: Lafayette
Daniel Goldschmidt - LocWorld 
Brian McConnell 
Oleksandr Pysaryuk - Ceridian

In this session we will focus on localization in the context of any small, fast-growing start-up-like company that is just entering or planning to expand further into new local markets. Participants will learn about things a start-up needs to do early to prepare its product for global users. The following subjects will be covered:

• Introduction into the world of start-ups (incubators, pitches, venture capital, growth, exit and so on)
• Making a decision to localize and winning executive support
• Setting up a localization function in a start-up company
• The importance of international product management
• Using localization tools for user interface/user experience
• “Hacking” localization with recruiting
• Localizing for local market