Localization for Startups: Introduction
Track: Preconference | P12 |
Wednesday, October 14, 2015, 9:00am – 12:30pm
Held in: Lafayette
Presenters:
Daniel Goldschmidt - Localization World, Ltd. 
Brian McConnell - Lyft 
Oleksandr Pysaryuk - Achievers

In this session we will focus on localization in the context of any small, fast-growing start-up-like company that is just entering or planning to expand further into new local markets. Participants will learn about things a start-up needs to do early to prepare its product for global users. The following subjects will be covered:

• Introduction into the world of start-ups (incubators, pitches, venture capital, growth, exit and so on)
• Making a decision to localize and winning executive support
• Setting up a localization function in a start-up company
• The importance of international product management
• Using localization tools for user interface/user experience
• “Hacking” localization with recruiting
• Localizing for local market