Keeping a Human Edge in the Age of Multilingual AI
Track: Keynote | K1 | Everyone |
Wednesday, June 10, 2026, 11:45am – 12:45pm
Held in: Herbert
Presenter:
Martin Adams - University College London
SPONSORED BY: wxrks
Multilingual AI is changing the economics of communication across markets, making language easier to generate, adapt and scale than ever before. But as capability rises, so do the risks of generic output, mistrust and loss of relevance.
In this keynote, Martin Adams explores what remains distinctly human in this new environment, and why judgement, cultural intelligence, and trust may matter more, not less, as multilingual systems become more powerful. Drawing on broader patterns in AI adoption beyond localization, he will examine what this shift means for organizations trying to stay globally coherent, locally relevant and genuinely valuable to the audiences they serve.
