Master Class: Manage Better Projects in 30 Days

Track: Preconference | P04 |
Wednesday, June 14, 2017, 9:00am – 12:30pm 
Wednesday, June 14, 2017, 1:30pm – 5:00pm
Held in: Ponent A
Andrew Lawless - Team Lawless

Does this sound like you? Are you managing translation and localization projects and need more time with friends and family? Are you getting change requests that seem to come from nowhere? Quality issues that are actually preferential changes? Scope creep for which no one wants to pay? If you ever managed a test translation project and lost, you most likely made the number-one mistake that is also the root cause for most challenges with your existing customers – they are not engaged. In this workshop, you will learn strategies and techniques to engage your customers so that you can reduce your workload, partner for success and spend more time on what matters most.

As a localization project manager, you are the business card to your clients. What you do well — or not — reflects on the whole company. This training is designed to inspire and guide you to strengthen new and existing relationships that increase client satisfaction and revenue by:

  • Embracing a pro-active approach to building relationships with their clients and prospects
  • Fully understanding clients’ needs and then build resources and solutions that can help
  • Generating new sales opportunities up, down and across the client organization

You will leave this workshop with concrete action items and tools that will enable you to engage your client customer and simplify your life quickly. This workshop serves as a complete getting-started guide to building a trusting relationship with your clients, making it natural and easy for them to work and increase business with you.


Participants that have greatly benefited from this workshop are localization project coordinators and managers with at least 9 months of experience. If you are completely new to the industry, you will get many valuable take-aways, but they may take you longer to implement.

Workshop Agenda

9:00 Introductions
9:30 Why 86% of buyers will pay more for a better project management
10:15 Understanding the client situation
11:15 Coffee Break
11:30 The four questions every client needs to answer
12:30 Lunch Break
13:30 Winning test translations
14:30 Coffee Break
15:00 Securing support and/or more business from your client’s boss
16:00 Wrap-up and plan your next steps

Achtung! Uber-Important.

This master class is intense and it will challenge you. At the core is advice on how to connect and communicate more powerfully with your clients, and then build rewarding relationships across their organization. You will significantly improve the vendor-buyer relationship and increase business if you put in the hard work. If you focus on implementation you will get the results I am promising. It won’t do anything for you, though, if you do not put in the creative and sweat work.

Will it work for you?

You might wonder if you would be better off taking any of the free webinars and low-cost online training out there. If that is what your heart, life situation and finances are saying to you, then I fully respect and support that decision. I went through the same process, and ended up paying $2,000 – $10,000 for training programs that I wished I had taken earlier, because they would have put me on the right path sooner. Money is always a hot button topic and I understand.

I started out in 2008 when the global economy tanked. There were no jobs, no one was buying, and I used up all my savings and accumulated $120,000 in credit card debt after surgery. At one point, I tried selling coupon books door to door — out of desperation, just to keep myself afloat. Today, I live a much different life, but I still tell stories about when I closed a large contract with a major global company, driving there for two hours in my 20-year old Honda Civic in the middle of a sizzling summer with no air conditioning. Starbucks be thanked for letting me freshen up in their bathroom. In the end I developed this localization client from $30,000 to $960,000 per year — in just 12 months.

So, please know that I do not take the financial commitment for this workshop lightly. I am also a business person. I know what my advice is worth. Here are some endorsements of participants that joined my workshops:

  • “This is one workshop we need more of.” Lori Thicke, Founder & CEO Lexcelera & LexWorks, Founder Translators without Borders
  • “Very informative and left me with a lot of food for thought and tangible actions.” Kristine Berry-Trow, Client Services Director, Capita Translation and Interpreting
  • “If you work with Andrew you will end up changing the way you view your business forever.” Amelia Rodriguez, CEO at Vocalink
  • “It has even been difficult to sleep, since my head keeps spinning around every word Andrew said.’ Mora Meter, Owner, Mora Translations

Offering this workshop at a lower price point has been a hot topic between me and the LocWorld team. In the end, we balanced the weight of the program and what it asks of its participants with its cost. I am not interested in people joining this workshop and then not acting on it, because ‘it was not that much of an investment.’ That would be wasting your time and mine. And time is worth more than money because we cannot win time back. I want you to succeed, and I want you to stick with it, even when it gets hard — because you made an investment with time and money. I don’t want you to take yet another course, read one more book, watch one more video. 95% of success in localization project management is making the work easier for the next person in the process, measuring success, adjusting and then doing it again so that you will do better tomorrow than you did yesterday. Always make your future better than your past. I am offering a 30-day money back guarantee fort this workshop. But, if and when you will be asking for a refund, I will also want to see what you have actually done. If you fully implemented my advice and did not get any results, you will get a full refund. It is also true that more than anything, I want you to be successful, increase your job satisfaction, strengthen your business relationships and give you the opportunity to leave the office on time, knowing that your projects are taken care of.