Micro-content — The New Localization Paradigm

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We are now able to officially announce that LocWorld42 Berlin is canceled. At the same time, we are excited to announce that LocWorldWide42 is coming to a computer near you! That’s right, a physically-distanced version of LocWorld, bringing the best parts you’ve enjoyed and valued at past LocWorlds, accessible online from wherever you are based these days.
When: July 28-30, 2020
What: A virtual LocWorld, complete with a preconference day, tracks of sessions, an exhibit hall, sponsorships and networking opportunities.
What you need to do: Mark your calendar and watch this space for more information coming soon! And, stay healthy.
Micro-content — The New Localization Paradigm
Track: Content Management | CM5 |
同声传译 – Simultaneous Interpretation
Thursday, March 2, 2017, 6:00pm – 6:45pm
Held in: Chicago/Miami
Kara Warburton - Interverbum Technology
Host: Aki Ito

The localization industry is experiencing a shifting paradigm from translating sentences and building translation memories, to managing micro-content with various innovative tools. Faced with demands for repurposing at more granular levels to address such demands as global search engine optimization, machine translation, and authoring and translation that are subject to tighter controls, a language service provider needs to become polyvalent in its approach to service offering. In this presentation we will introduce the notion of micro-content and how it should change the way we approach localization in the future.

Takeaways: Attendees will learn why micro-content is an essential asset and should be managed properly, why language service providers need to move beyond just translation and why translation memory is not enough to succeed.